7 MOUNTAINS MEDIA CASE STUDY
ORONTES MEDITERRANEAN YOGURT
Introduction
Problem
Solution
Testimony
INTRODUCTION
Orontes & Seven Mountains: Turning Exceptional Yogurt Into Exceptional Results
Orontes Mediterranean Yogurt was created by chef Murat Hokka, who drew on the traditional yogurt-making methods he learned as a boy in Turkiye to craft a recipe that’s not only deliciously smooth and creamy, but easier to digest for those with dairy sensitivities. Rich, authentic Orontes is made exclusively from A2A2 milk from grass-fed Jersey cows– it’s gentler on the stomach, high in protein, and crafted to be completely lactose-free. This is the kind of yogurt health-focused families reach for when they want something clean, nourishing, and easy on sensitive stomachs.
One taste of Orontes Yogurt proves it’s the cream of the crop, but Murat and the Orontes team needed a way to share their story with the world– that for those with digestive sensitivities, the dairy drama is officially over.
Problem
A Standout Product. A Website That Couldn’t Keep Up.
Orontes had a standout product, but their website couldn’t take their brand to the next level. Broken links, poor mobile performance, and an outdated design made it difficult for consumers, brokers, and retailers to get a clear sense of the brand.
With a major retail push underway, their brokers needed a reliable place to send buyers, and the brand needed a digital presence that could compete with national yogurt labels. They wanted a site that felt sensory and story-driven– something that reflected the quality of their lactose-free, A2A2 yogurt and supported expansion into larger grocers across PA, NY, and New England.
Solution
Crafting a Digital Presence as Rich as the Yogurt Itself
Seven Mountains Media and Seven Mountains Creative partnered with Orontes to build a digital presence that matched the quality of their yogurt. They launched a new website with engaging, SEO-optimized content designed for both search engines and AI-driven overviews, complemented by professional photography and video to bring the brand story to life. Targeted radio spots and digital campaigns helped guide health-conscious consumers, brokers, and retailers to the site, creating a cohesive, story-driven experience that highlighted the product’s quality, Chef Murat Hokka’s expertise, and the brand’s mission to make yogurt that’s both delicious and gentle on sensitive stomachs.
Website overview
The new Orontes Mediterranean Yogurt website delivers a new, fresh, modern experience that beautifully reflects the brand’s Mediterranean roots. With clean design, vibrant imagery, and intuitive navigation, the site invites visitors to explore products, discover recipes, and learn about the brand’s story. Optimized for both desktop and mobile, it offers a seamless user experience that highlights quality, authenticity, and connection—bringing the essence of Orontes to life online.
Website overview
The new Orontes Mediterranean Yogurt website delivers a fresh, modern experience that beautifully reflects the brand’s Mediterranean roots. With clean design, vibrant imagery, and intuitive navigation, the site invites visitors to explore products, discover recipes, and learn about the brand’s story. Every piece of content is thoughtfully optimized for search engines (SEO) and AI-generated overviews, ensuring Orontes reaches new audiences while clearly communicating its message. Optimized for both desktop and mobile, the site offers a seamless user experience that highlights quality, authenticity, and connection– bringing the essence of Orontes to life online.
ADDITIONAL SOCIAL CONTENT
To connect with customers across social platforms, we produced a dynamic video highlighting the smooth, creamy texture, fresh ingredients, and authentic Mediterranean recipe of Orontes yogurt. Bright, vibrant visuals paired with upbeat music bring the product to life, while authentic storytelling showcases the brand’s heritage and quality. The result is content that captures attention, encourages interaction, and strengthens the connection between Orontes and its audience online.
Radio Sponsored Ads
We also brought Orontes to the airwaves with radio ads built around storytelling and emotional connection. Instead of hard-selling yogurt, we painted a picture– rich Mediterranean heritage, clean ingredients, and a taste worth discovering. The spots invited listeners to check out the new website and give the products a try, turning simple curiosity into genuine interest, one commuter at a time.
Digital Advertising Campaign
To boost Orontes’ visibility in a crowded market, we launched two strategic digital ad campaigns that met potential customers right where they were. The initial campaign used a social mirror and Meta campaign targeting Market Basket shoppers in Orontes’ geographic region, helping the brand cut through the noise and gain serious traction– ultimately opening the door to a deal with Costco.
Once Orontes hit Costco shelves, we shifted gears and built a cross-platform campaign tailored to Costco shoppers. By using social mirroring and Meta once again, we kept the momentum going and put Orontes in front of the exact audience most likely to throw a tub in their cart.
photography
Our custom photography shoot put Orontes’ products front and center, capturing the yogurt’s rich texture and fresh ingredients in crisp, inviting detail. Shooting in a 2,500 sq. ft. studio built for precision, we controlled lighting, texture, and mood to create clean, crave-worthy images. We paired product shots with real people making real recipes– stirring, scooping, and savoring– to help viewers picture themselves doing the same. It’s the kind of visual storytelling that looks good enough to eat, sparking cravings in the best possible way.
Results
Orontes’ refreshed digital presence and marketing strategy quickly turned heads. A modern, user-friendly website, engaging content, vibrant visuals, and targeted campaigns boosted visibility, strengthened connections with shoppers, and helped the brand secure a major retail placement. These efforts built strong momentum, showing that Orontes’ authentic, high-quality yogurt resonates with consumers, setting the stage for continued growth.
14K
Cases of yogurt sold within the first 3 weeks of entering Costco.
#3
(Previous position: 28)
2x
Increase in monthly website viewers compared to the previous maximum.
#1
on Google for the key search, “Is A2A2 yogurt good for you.”
16x
Increase in overall website traffic since launching the new site.
CLIENT TESTIMONIAL
The project began with close collaboration with the Orontes team to fully understand their brand, goals, and challenges. Through interviews, questionnaires, and feedback sessions, we gathered insights on their vision, target audience, and product highlights. This information guided the design, content, and marketing strategy, ensuring that every element—from the website to custom photography and digital ads—aligned with the client’s expectations. Regular check-ins and approvals throughout the process helped maintain transparency and allowed for adjustments, resulting in a final product that truly reflects Orontes’ identity and objectives.